---
title: 2026 Dealership Service Retention Report
description: New research from more than 1,200 vehicle owners reveals what keeps customers loyal to dealership service departments and what sends them somewhere else.
image: https://resources.drivesure.com/hubfs/DS_Retention%20Report%2026%20Feature_v1_03-20-26.webp
---

[![DriveSure_Primary_Reversed_Web](https://resources.drivesure.com/hs-fs/hubfs/DriveSure_Primary_Reversed_Web.png?width=400&height=114&name=DriveSure_Primary_Reversed_Web.png "DriveSure_Primary_Reversed_Web")](https://drivesure.com/)

# THE 2026 DEALERSHIP SERVICE RETENTION REPORT

## ![DS_Retention Report 26 Thumbnail_v1_03-20-26](https://resources.drivesure.com/hs-fs/hubfs/DS_Retention%20Report%2026%20Thumbnail_v1_03-20-26.webp?width=300&height=256&name=DS_Retention%20Report%2026%20Thumbnail_v1_03-20-26.webp)

### New research into what today’s service customers value, what drives them away, and how dealerships can strengthen retention.

What keeps customers coming back to your dealership for service? And what makes them decide to go somewhere else?

To answer those questions, we surveyed 1,277 vehicle owners across the United States who rely on dealership service departments for at least some of their vehicle maintenance and repair needs.

While the fundamentals of service retention remain consistent — quality of work, price, and customer experience — the expectations surrounding them continue to evolve.

This year’s research reveals how factors like pricing pressure, communication preferences, mobile service, and value-added amenities are reshaping the service landscape.

Download the report to discover:

1. What customers value most when choosing where to service their vehicle
2. Why customers leave dealership service departments
3. Which amenities and services customers value most
4. How communication preferences are shifting
5. Where dealerships are missing revenue opportunities

### Where should we send the report?

### What Drives Service Loyalty

See the top factors that influence where customers service their vehicles and why nearly half of service customers say they plan to buy their next vehicle from the same dealership.

### Revenue Opportunities Dealerships are Missing

Learn why tires, prepaid maintenance, and service amenities represent major growth opportunities for fixed operations.

### Customer Expectations are Changing

 Explore how preferences for texting, mobile service, video inspections, and other service experiences are shaping the future of dealership service. 

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