---
title: Kastner Honda Case Study
description: Download the DriveSure case study to learn how Service Director Luke Ammann radically changed the tire business at his dealerships.
image: https://resources.drivesure.com/hubfs/DS_Kastner%20CS%20Featured%20Social_v1_09-14-22.png
---

[![DriveSure_Primary_Reversed_Web](https://resources.drivesure.com/hs-fs/hubfs/DriveSure_Primary_Reversed_Web.png?width=400&height=114&name=DriveSure_Primary_Reversed_Web.png "DriveSure_Primary_Reversed_Web")](https://drivesure.com/)

# THE KASTNER HONDA CASE STUDY

## ![DriveSure_Kastner-Case-Study_Thumbnail-3](https://resources.drivesure.com/hs-fs/hubfs/DriveSure_Kastner-Case-Study_Thumbnail-3.png?width=210&name=DriveSure_Kastner-Case-Study_Thumbnail-3.png)How One Parts & Service Director Wins the Tire Game

In the mid 2000s, Luke Ammann realized his dealership had a problem. When vehicle owners needed to repair or replace their tires, they weren’t coming back to the dealership to do so. As the Parts & Service Director, he wanted to change that.

### Where should we send the case study?

### Build Awareness

Learn how to make sure that customers are frequently reminded of your dealership’s tire services without relying solely on traditional marketing promotions.

### Beat the Competition

Aftermarket tire shops are experienced in stealing customers away from dealerships. Learn how Luke gets his customers to think of his dealership first when they have a tire issue.

### Keep Customers Coming Back

Discover how Luke’s solution for growing tire sales also became his solution for customer retention.

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